{"id":8646,"date":"2025-11-17T23:01:30","date_gmt":"2025-11-18T07:01:30","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=8646"},"modified":"2025-11-17T23:01:30","modified_gmt":"2025-11-18T07:01:30","slug":"loewe-announces-south-korean-actor-song-kang-as-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=8646","title":{"rendered":"Loewe Announces South Korean Actor Song Kang as Brand Ambassador"},"content":{"rendered":"

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\n\tSONG CONTEST<\/strong>: The K-wave continues: South Korean actor Song Kang has been tapped as Loewe\u2018s latest brand ambassador.<\/p>\n

\n\tThe Spanish luxury house, owned by LVMH Mo\u00ebt Hennessy Louis Vuitton, lauded his \u201cpowerful screen presence and memorable personal style.\u201d<\/p>\n

\n\tSometimes called a \u201cson of Netflix\u201d since his most popular series are streamed on the platform, Song, 31, is known for his performances in \u201cLove Alarm\u201d \u2014 his breakout role \u2014 and \u201cSweet Home.\u201d<\/p>\n

\n\tHe made his acting debut in 2017 in the television series \u201cThe Liar and His Lover,\u201d a romantic comedy set in the music industry.<\/p>\n

\n\tMost recently he played the lead role in \u201cMy Demon,\u201d portraying a mischievous, rather than brooding, immortal, before taking a break from acting to complete his mandatory military service.<\/p>\n

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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tSong Kang<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Loewe<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIn a statement the brand shared first with WWD, Song said, \u201cI have always been drawn to Loewe\u2019s innovative approach to craft and leather. In my work, the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together.\u201d<\/p>\n

\n\tA familiar face in fashion\u2019s front rows, Song has been associated with a range of brands in the past, including Prada, Bobbi Brown Cosmetics and Banila Co.<\/p>\n

\n\tLoewe is writing its next chapter under American design duo Jack McCollough and Lazaro Hernandez, who paraded their first collection last month in Paris for the spring 2026 season.<\/p>\n

\n\tLoewe\u2019s other brand ambassadors include Wang Yibo, Stephane Bak, Giselle, Jiang Qiming, Chen Duling and Kara Wai.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

SONG CONTEST: The K-wave continues: South Korean actor Song Kang has been tapped as Loewe\u2018s latest brand ambassador. The Spanish luxury house, owned by LVMH Mo\u00ebt Hennessy Louis Vuitton, lauded his \u201cpowerful screen presence and memorable personal style.\u201d Sometimes called a \u201cson of Netflix\u201d since his most popular series are streamed on the platform, Song, 31, is known for his performances in \u201cLove Alarm\u201d \u2014 his breakout role \u2014 and \u201cSweet Home.\u201d He made his acting debut in 2017 in the television series \u201cThe Liar and His Lover,\u201d a romantic comedy set in the music industry. Most recently he played the lead role in \u201cMy Demon,\u201d portraying a mischievous, rather than brooding, immortal, before taking a break from acting to complete his mandatory military service. Song Kang Courtesy of Loewe In a statement the brand shared first with WWD, Song said, \u201cI have always been drawn to Loewe\u2019s innovative approach to craft and leather. In my work, the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together.\u201d A familiar face in fashion\u2019s front rows, Song has been associated with a range of brands in the past, including Prada, Bobbi Brown Cosmetics and Banila Co. Loewe is writing its next chapter under American design duo Jack McCollough and Lazaro Hernandez, who paraded their first collection last month in Paris for the spring 2026 season. Loewe\u2019s other brand ambassadors include Wang Yibo, Stephane Bak, Giselle, Jiang Qiming, Chen Duling and Kara Wai.<\/p>\n","protected":false},"author":1,"featured_media":8647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8646"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8646"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/8647"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}