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From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our latest documentary, ‘The A Word’, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n
Your support makes all the difference.<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nRead more<\/span><\/svg><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\nShay Mitchell has addressed the negative response to her recently launched skincare line for children. <\/p>\n
Earlier this month, the Pretty Little Liars<\/em> alum and Esther Song announced the launch of their brand Rini, which sells hydrating face and eye masks for kids. However, people were quick to insult the brand, claiming that young children should not be subjected to societal beauty standards and do not need to use skincare products. <\/p>\nSpeaking Wednesday on the Today <\/em>show with host Jenna Bush Hager and guest host Olivia Munn, Mitchell admitted she was \u201ca little surprised\u201d by the response. <\/p>\n\u201cI think anything that involves kids, there should be a conversation around it,\u201d she said. \u201cI have a lot of questions as I’m sure you both do when anything involves our kids \u2014 with what they eat and what they put on their skin. So I didn’t think this would be anything different.<\/p>\n
\u201cBut this came from my experience being a mom, having two girls myself and seeing that there wasn’t anything out there I felt safe enough putting on their skin when they wanted to share in on this moment that I do,\u201d she continued, mentioning her children, Atlas, six, and Rome, three, whom she shares with partner Matte Babel.<\/p>\n
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\u2018We moisturize, we soothe, we comfort their skin as newborns. This is the same thing, it’s just in a different format,\u2019 Mitchell said (Getty Images)<\/span><\/figcaption><\/figure>\n<\/div>\nBush Hager then asked Mitchell about those who claimed children should not need to focus on their appearance at such a young age, to which the B\u00c9IS founder responded by explaining that skincare starts at birth. <\/p>\n
\u201cWe moisturize, we soothe, we comfort their skin as newborns. This is the same thing, it’s just in a different format that’s just more fun, and I feel, very age-appropriate,\u201d she said.<\/p>\n
\u201cI think this is coming down to it not being a beauty thing,\u201d she added. \u201cKids don’t look at masks and think about fixing, they think about it being a cooling sensation and a shared moment.\u201d<\/p>\n
The brand\u2019s next product release will be cleansing wipes for children, which stems from Mitchell\u2019s children coming back from birthday parties covered in face paint and adhesive rhinestones. <\/p>\n
Mitchell\u2019s latest business endeavor comes amid the ongoing \u201cSephora kids\u201d trend, where tweens and young teens rush to the makeup store to get the latest adult beauty products trending on social media.<\/p>\n
Usually, beauty brands fight for the attention of Gen Alpha \u2014 people born between 2010 and 2024. But children as young as seven are sharing their own skincare routines on TikTok, Instagram, and YouTube. In fact, skincare routines are one of the biggest trends on TikTok, where there are more than 20 million \u201cget ready with me\u201d tutorials under the hashtag \u201cgrwm.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our latest documentary, ‘The A Word’, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story. The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it. Your support makes all the difference. Read more Shay Mitchell has addressed the negative response to her recently launched skincare line for children. Earlier this month, the Pretty Little Liars alum and Esther Song announced the launch of their brand Rini, which sells hydrating face and eye masks for kids. However, people were quick to insult the brand, claiming that young children should not be subjected to societal beauty standards and do not need to use skincare products. Speaking Wednesday on the Today show with host Jenna Bush Hager and guest host Olivia Munn, Mitchell admitted she was \u201ca little surprised\u201d by the response. \u201cI think anything that involves kids, there should be a conversation around it,\u201d she said. \u201cI have a lot of questions as I’m sure you both do when anything involves our kids \u2014 with what they eat and what they put on their skin. So I didn’t think this would be anything different. \u201cBut this came from my experience being a mom, having two girls myself and seeing that there wasn’t anything out there I felt safe enough putting…<\/p>\n","protected":false},"author":1,"featured_media":8715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8714"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8714"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/8715"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}