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From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our latest documentary, ‘The A Word’, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n
Your support makes all the difference.<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nRead more<\/span><\/svg><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\nThe bikini, a garment barely there yet undeniably impactful, has been a summer staple for nearly eight decades. <\/p>\n
Its creation sparked controversy and admiration in equal measure.<\/p>\n
Late fashion editor Diana Vreeland declared it: \u201cThe most important thing since the discovery of the atomic bomb.” <\/p>\n
From its inception in the 1940s to its modern iterations, the bikini’s journey reflects evolving social norms and the enduring power of a little piece of fabric. <\/p>\n
Here’s a look back at its evolution.<\/p>\n
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open image in gallery<\/span><\/button><\/p>\n<\/div>The bikini became ubiquitous in the late 1960s (PA)<\/span><\/figcaption><\/figure>\n<\/div>\n
The origin of the bikini<\/h2>\n<\/p>\n Ever since the mid-19th century, swimsuits have been gracing the waters of Normandy and Biarritz by the sea-bathing elite. But in the summer of 1946, a seismic shift in swimwear took place.<\/p>\n
Taking inspiration from the first American nuclear test at Bikini Atoll in the Pacific, French engineer-turned-textile-manufacturer Louis R\u00e9ard dropped a fashion bomb on post-war France: the bikini.<\/p>\n
While visiting the beaches of Saint-Tropez, R\u00e9ard observed women folding down their swimsuits to get a better tan \u2013 this sparked his idea to create a swimsuit that left the midriff completely bare.<\/p>\n
The daringly minimalist design made its debut at Paris\u2019s Molitor pool, modelled by Micheline Bernardini, a nude dancer from the Casino de Paris and the only woman willing to wear such a revealing piece.<\/p>\n
Comprising of just a few scraps of fabric printed with excerpts from Bernardini\u2019s fan mail, the so-called \u201cworld\u2019s smallest swimsuit\u201d showed off her curves and \u2013 most shockingly \u2013 her navel. At the time, this part of the body was considered far too intimate for public display. The navel, tied symbolically to motherhood, was still seen as something that belonged to the private sphere.<\/p>\n
Packaged in a tiny metal cube, just 6cm wide, and marketed as \u201cthe first anatomical bomb,\u201d the bikini was set to challenge post-war modesty.<\/p>\n
Among its early champions was Brigitte Bardot, who made headlines in 1953 when she wore a a simple floral bikini on the beaches of Cannes.<\/p>\n
The 18-year-old actor\u2019s youthful defiance helped turn the bikini into a symbol of a generation embracing freedom, pleasure and a rapidly changing consumer culture.<\/p>\n
1960s<\/h2>\n<\/p>\n\n
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open image in gallery<\/span><\/button><\/p>\n<\/div>Ursula Andress wore an iconic white belted bikini in the film Dr. No in 1962 (Alamy\/PA)<\/span><\/figcaption><\/figure>\n<\/div>\nCome the 1960s, bikinis were still enjoying a surge in popularity, despite still being forbidden on some European beaches.<\/p>\n
This was largely down to Hollywood. In the James Bond film Dr. No (1962), Ursula Andress stepped out of the sea wearing an iconic white belted bikini, and the moment certainly made waves.<\/p>\n
Channel 4 declared it to be the top bikini moment in film history, and in 2001, the bikini sold at auction for $61,500, being described by film writer Martin Rubin as a \u201cdefining moment in the Sixties liberalisation of screen eroticism\u201d.<\/p>\n
That same year, actor Sue Lyon lounged on the grass in a floral two-piece in Lolita, while Raquel Welch went primal in a fur bikini in One Million Years B.C. (1966). These unforgettable cinematic moments played a major role in popularising the bikini across the globe.<\/p>\n
In France however, the bikini didn\u2019t fully catch up until 1968, when social rebellion and the rise of feminism helped rewrite the rules of how women dressed and what it signified.<\/p>\n
No longer just a skimpy beach outfit, the bikini became a subtle act of defiance: a way for women to reclaim ownership of their bodies, ditch the outdated constraints of modesty, and move freely \u2013 whether swimming, sunbathing, or simply being.<\/p>\n
What was once scandalous had evolved into a symbol of liberation.<\/p>\n
1980s<\/h2>\n<\/p>\n\n
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open image in gallery<\/span><\/button><\/p>\n<\/div>As athletic styles boomed \u2013 one pieces came into vogue (PA)<\/span><\/figcaption><\/figure>\n<\/div>\nBy the 1980s, the bikini made up 20 per cent of swimsuit sales, more than any other swimwear model in the US.<\/p>\n
However, as skin cancer awareness grew, sales of the skimpy bikini decreased dramatically. Suddenly, it was all about the high-rise one pieces.<\/p>\n
Alongside one pieces, variations of the bikini became popular such as the \u2018tankini\u2019 and \u2018camikini\u2019 which featured long tops covering the midriff and finishing at the hip bones.<\/p>\n
The likes of Baywatch\u2019s Pamela Anderson and Sports Illustrated model Cindy Crawford became swimwear icons, wearing plunging one-pieces and high-rise bottoms.<\/p>\n
1990s<\/h2>\n<\/p>\n As simpler aesthetics began to define fashion and one-pieces became synonymous with Eighties athleisure \u2013 the bikini came back with a boom.<\/p>\n
This time, luxury labels began transforming the two-piece swimsuit into high-glamour statements.<\/p>\n
In 1996, Chanel shrank it down and stamped it with its signature logo, and paraded it down the runway on supermodel Stella Tennant.<\/p>\n
The following year, Tom Ford at Gucci took things even further with a barely-there ombr\u00e9 thong bikini adorned with a bold metal G \u2013 designed for all genders, and made to be seen.<\/p>\n
2000s \u2013 present day<\/h2>\n<\/p>\n\n
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open image in gallery<\/span><\/button><\/p>\n<\/div>Modern day bikini designs have become more experimental (PA)<\/span><\/figcaption><\/figure>\n<\/div>\nToday, the bikini remains a controversial piece of clothing, still finding itself under censorship.<\/p>\n
In 2013, an advert featuring Pamela Anderson dancing in a bikini was banned by the British Advertising Standards Authority for degrading women.<\/p>\n
In that same year, Cambridge University banned the Wyverns Club of Magdalene College from arranging its annual bikini jelly wrestling contest.<\/p>\n
But as designers become more inclusive and experimental with their designs \u2013 it seems the bikini has stepped into its golden age.<\/p>\n
A symbol of liberation and freedom \u2013 the bikini remains one of the most popular sectors of the fashion industry, being valued at around $811 million.<\/p>\n
Whatever its next form, one thing is certain: the bikini is here to stay.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our latest documentary, ‘The A Word’, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story. The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it. Your support makes all the difference. Read more The bikini, a garment barely there yet undeniably impactful, has been a summer staple for nearly eight decades. Its creation sparked controversy and admiration in equal measure. Late fashion editor Diana Vreeland declared it: \u201cThe most important thing since the discovery of the atomic bomb.” From its inception in the 1940s to its modern iterations, the bikini’s journey reflects evolving social norms and the enduring power of a little piece of fabric. Here’s a look back at its evolution. open image in gallery The bikini became ubiquitous in the late 1960s (PA) The origin of the bikini Ever since the mid-19th century, swimsuits have been gracing the waters of Normandy and Biarritz by the sea-bathing elite. But in the summer of 1946, a seismic shift in swimwear took place. Taking inspiration from the first American nuclear test at Bikini Atoll in the Pacific, French engineer-turned-textile-manufacturer Louis R\u00e9ard dropped a fashion bomb on post-war France: the bikini. While visiting the beaches of Sain…<\/p>\n","protected":false},"author":1,"featured_media":908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/907"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=907"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/908"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}