\n\tVeronica Beard has tapped Halsey Anderson as chief brand officer, a newly created post.<\/p>\n
\n\tMost recently, Anderson was senior vice president of brand marketing at J.Crew Group, playing a central role in the brand\u2019s recent resurgence. She had been with J.Crew for over 13 years.<\/p>\n
\n\tIn her new role, Anderson will lead all brand and creative functions, reporting to Stephanie Unwin, president. She will also work closely in partnership with cofounders Veronica Swanson Beard and Veronica Miele Beard.<\/p>\n
\n\t\u201cAs Veronica Beard expands into new product categories and markets, we are attracting high-caliber talent to help build global awareness and promote a unified brand vision,\u201d said Unwin.<\/p>\n
\n\tAnderson added, \u201cI am thrilled to join such an authentic, customer-first brand. Veronica Beard understands well how women want to dress for our multifaceted lives. I look forward to building upon what the Veronica Beard brand and lifestyle means for women globally.\u201d<\/p>\n
\n\tAccording to the company, Anderson\u2019s appointment underscores the brand\u2019s continued investment in growth, creativity and global expansion.<\/p>\n
\n\t\u201cVeronica Beard\u2019s unrelenting purpose is to create a dream wardrobe for the layered lives of women,\u201d said Veronica Miele Beard, cofounder. \u201cAcross all brand touch points, Halsey\u2019s creativity runs deep, and we are incredibly excited for what\u2019s to come,\u201d said Veronica Swanson Beard, cofounder.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
Veronica Beard has tapped Halsey Anderson as chief brand officer, a newly created post. Most recently, Anderson was senior vice president of brand marketing at J.Crew Group, playing a central role in the brand\u2019s recent resurgence. She had been with J.Crew for over 13 years. In her new role, Anderson will lead all brand and creative functions, reporting to Stephanie Unwin, president. She will also work closely in partnership with cofounders Veronica Swanson Beard and Veronica Miele Beard. \u201cAs Veronica Beard expands into new product categories and markets, we are attracting high-caliber talent to help build global awareness and promote a unified brand vision,\u201d said Unwin. Anderson added, \u201cI am thrilled to join such an authentic, customer-first brand. Veronica Beard understands well how women want to dress for our multifaceted lives. I look forward to building upon what the Veronica Beard brand and lifestyle means for women globally.\u201d According to the company, Anderson\u2019s appointment underscores the brand\u2019s continued investment in growth, creativity and global expansion. \u201cVeronica Beard\u2019s unrelenting purpose is to create a dream wardrobe for the layered lives of women,\u201d said Veronica Miele Beard, cofounder. \u201cAcross all brand touch points, Halsey\u2019s creativity runs deep, and we are incredibly excited for what\u2019s to come,\u201d said Veronica Swanson Beard, cofounder.<\/p>\n","protected":false},"author":1,"featured_media":922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/921"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=921"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/922"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}