{"id":9575,"date":"2025-12-11T04:26:52","date_gmt":"2025-12-11T12:26:52","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=9575"},"modified":"2025-12-11T04:26:52","modified_gmt":"2025-12-11T12:26:52","slug":"under-armour-expands-no-weigh-franchise-into-duffel-backpack-version","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=9575","title":{"rendered":"Under Armour Expands No Weigh Franchise Into Duffel Backpack Version"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tUnder Armour has worked hard to rack up some wins in recent years, but one unqualified success has been its No Weigh Backpack.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe redesigned pack was introduced in May after three years of research and development. On its earnings calls, the company has consistently pointed to the product as a top performer as well as an indicator of its ability to innovate.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe No Weigh Backpack features UA Suspension straps that stretch and redistribute weight across the shoulders and back, a newly designed system intended to reduce strain and minimize fatigue. The backpack retails for $140.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNow the company is extending the franchise into a duffel version. The UA No Weigh Duffel Backpack, which was tested by athletes in the company\u2019s student program, Project Rampart, features the same suspension system as the original to redistribute weight and offer a lighter, more balanced feeling when in motion.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe duffel, which is being billed as a travel bag, will be available in three colorways: black, white and mint, and is being targeted to athletes and commuters. It has adjustable straps so it can be worn as a duffel, backpack or crossbody bag. There\u2019s an expandable main compartment, organizational pockets, a laptop sleeve, luggage handles and UA Storm technology with coated zippers for weather protection.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1000px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1000\/1000)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_White_3_Side.jpg?w=300\" alt=\"Under Armour's No Weigh Duffle Backpack\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_White_3_Side.jpg 1000w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_White_3_Side.jpg?resize=150,150 150w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_White_3_Side.jpg?resize=300,300 300w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1000\" width=\"1000\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">The No Weigh Duffel can convert into a backpack.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of Under Armour<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe No Weigh Duffel Backpack represents the next iteration in the No Weigh family, offering more storage and versatility coupled with that noticeably lighter and more comfortable carry,\u201d said Tobiah Taylor, director of accessories at Under Armour. \u201cThe response to the No Weigh Backpack made it clear that athletes and on-the-go consumers want gear that feels lighter, performs smarter and moves naturally with them. Expanding our\u00a0patent pending UA Suspension Strap technology into the UA No Weigh Duffel Backpack was a natural next step, allowing us to deliver the same breakthrough comfort with even more space and versatility. This is just the beginning for the No Weigh line.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1000px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1000\/1000)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_Black_6_Inside.jpg?w=300\" alt=\"Under Armour's No Weigh Duffle Backpack\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_Black_6_Inside.jpg 1000w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_Black_6_Inside.jpg?resize=150,150 150w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/UnderArmour_NoWeighDuffle_Black_6_Inside.jpg?resize=300,300 300w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1000\" width=\"1000\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">The No Weigh Duffel has an expandable main compartment.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of Under Armour<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKyle Blakely, senior vice president of innovation, testing and development at Under Armour, added that the technology offers benefits to everyone, not just athletes. \u201cWhile we originally designed the UA Suspension Straps with athletes in mind, we recognize how this innovative system can reduce strain and enhance comfort for anyone on the move. Whether you\u2019re navigating a busy commute, traveling or simply carrying your daily essentials, the No Weigh line is built to make your journey easier and more comfortable. We look forward to expanding this collection and exploring new ways our technology can improve everyday life.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe duffel, which retails for $185, will be available beginning Thursday on the Under Armour website, its brand houses and at select retailers.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Under Armour has worked hard to rack up some wins in recent years, but one unqualified success has been its No Weigh Backpack. The redesigned pack was introduced in May after three years of research and development. On its earnings calls, the company has consistently pointed to the product as a top performer as well as an indicator of its ability to innovate. The No Weigh Backpack features UA Suspension straps that stretch and redistribute weight across the shoulders and back, a newly designed system intended to reduce strain and minimize fatigue. The backpack retails for $140. Now the company is extending the franchise into a duffel version. The UA No Weigh Duffel Backpack, which was tested by athletes in the company\u2019s student program, Project Rampart, features the same suspension system as the original to redistribute weight and offer a lighter, more balanced feeling when in motion. The duffel, which is being billed as a travel bag, will be available in three colorways: black, white and mint, and is being targeted to athletes and commuters. It has adjustable straps so it can be worn as a duffel, backpack or crossbody bag. There\u2019s an expandable main compartment, organizational pockets, a laptop sleeve, luggage handles and UA Storm technology with coated zippers for weather protection. The No Weigh Duffel can convert into a backpack. Courtesy of Under Armour \u201cThe No Weigh Duffel Backpack represents the next iteration in the No Weigh family, offering more storage and versatility coupled with that noticeably lighter and more comfortable carry,\u201d said Tobiah Taylor, director of accessories at Under Armour. \u201cThe response to the No Weigh Backpack made it clear that athletes and on-the-go consumers want gear that feels lighter, performs smarter and moves naturally with them. Expanding our\u00a0patent pending UA Suspension Strap technology into the UA No Weigh Duffel Backpack was a natural next step, allowing us to deliver the same breakthrough comfort with even more space and v&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/9575"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9575"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/9575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/9576"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}