{"id":9813,"date":"2025-12-17T12:26:04","date_gmt":"2025-12-17T20:26:04","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=9813"},"modified":"2025-12-17T12:26:04","modified_gmt":"2025-12-17T20:26:04","slug":"sephora-bottega-veneta-among-2025-top-age-inclusive-ads-of-the-year","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=9813","title":{"rendered":"Sephora, Bottega Veneta Among 2025 Top Age-inclusive Ads of the Year"},"content":{"rendered":"
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\n\tRoar Forward has unveiled its annual list of the most age-inclusive ads of the year. <\/p>\n
\n\tFounded in 2021 by longtime Hearst Magazines president and publishing director Michael Clinton, Roar Forward is a content and membership platform launched to support people aged 50 and up. This year, the platform is rolling out its second annual list of the 12 most age-inclusive ads, featuring campaigns by brands such as Bottega Veneta, Sephora and more.<\/p>\n
\n\tEst\u00e9e Lauder made the list for a second time with the latest iteration of its #BecauseOfMyAge campaign featuring global brand ambassador and model Paulina Porizkova, while Skechers, too, ranked at the top for its Martha Stewart ad promoting the brand\u2019s slip-on Glide-Step sneakers. Mayonnaise brand Hellmann\u2019s recreation of the Katz\u2019s Deli scene in 80s romcom \u201cWhen Harry Met Sally,\u201d which enlisted the film\u2019s original actors Meg Ryan and Billy Crystal, also made a splash.<\/p>\n
\n\t\u201cIt\u2019s encouraging to see more and more progressive beauty and fashion brands incorporating men and women of all ages in their advertising,\u201d said Clinton, who is also chief executive officer of Roar Forward. \u201cThe retail world is still far behind in recognizing the global trend that today\u2019s 50-plus consumers have a lot of money to spend. With the first Millennials turning 50 in four years, it\u2019s a huge opportunity to incorporate and market to people in this group through advertising, catalogues and social media.\u201d<\/p>\n
\n\tRoar Forward\u2019s top 12 ads of 2025 by age inclusivity, in no particular order.<\/p>\n
\n\t\t1. Michelob Ultra: The Ultra Hustle\t<\/h4>\n
Roar Forward has unveiled its annual list of the most age-inclusive ads of the year. Founded in 2021 by longtime Hearst Magazines president and publishing director Michael Clinton, Roar Forward is a content and membership platform launched to support people aged 50 and up. This year, the platform is rolling out its second annual list of the 12 most age-inclusive ads, featuring campaigns by brands such as Bottega Veneta, Sephora and more. Est\u00e9e Lauder made the list for a second time with the latest iteration of its #BecauseOfMyAge campaign featuring global brand ambassador and model Paulina Porizkova, while Skechers, too, ranked at the top for its Martha Stewart ad promoting the brand\u2019s slip-on Glide-Step sneakers. Mayonnaise brand Hellmann\u2019s recreation of the Katz\u2019s Deli scene in 80s romcom \u201cWhen Harry Met Sally,\u201d which enlisted the film\u2019s original actors Meg Ryan and Billy Crystal, also made a splash. \u201cIt\u2019s encouraging to see more and more progressive beauty and fashion brands incorporating men and women of all ages in their advertising,\u201d said Clinton, who is also chief executive officer of Roar Forward. \u201cThe retail world is still far behind in recognizing the global trend that today\u2019s 50-plus consumers have a lot of money to spend. With the first Millennials turning 50 in four years, it\u2019s a huge opportunity to incorporate and market to people in this group through advertising, catalogues and social media.\u201d Roar Forward\u2019s top 12 ads of 2025 by age inclusivity, in no particular order. 1. Michelob Ultra: The Ultra Hustle 2. Sephora: We Belong to Something Beautiful 3. Est\u00e9e Lauder: #BecauseOfMyAge 4. Prudential: Everyone Has Something to Protect 5. Switzerland Tourism: Beautiful Autumn 6. Aspercreme: Rock Climb 7. Hellmann\u2019s: When Sally Met Hellmann\u2019s 8. Skechers: Drop a Beat 9. Manulife: Where Will Better Take You 10. JD Williams: We See You 11. Bottega Veneta: Craft Is Our Language 12. H&M x Glenn Martens Collection<\/p>\n","protected":false},"author":1,"featured_media":9814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/9813"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9813"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/9813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/9814"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Michelob\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Michelob-Ultra.png?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"Sephora\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/We-Belong-Sephora.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"est\u00e9e](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/estee-lauder.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"prudential\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Prudential-Protect-lifes-work.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"switzerland](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Switzerland-tourism.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"aspercreme\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/apercreme-rock-climb.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"Hellman's\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Hellmans-.webp?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"Skechers\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/skechers.png?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"Manulife\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Manulife.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"jd](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/jd-williams-real.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"Bottega](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Bottega-Veneta.png?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n![\"H&M](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/12\/Hm-Glenn-Martens.png?w=300\")
<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"