{"id":9955,"date":"2025-12-21T09:21:47","date_gmt":"2025-12-21T17:21:47","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=9955"},"modified":"2025-12-21T09:21:47","modified_gmt":"2025-12-21T17:21:47","slug":"1970s-apres-ski-fashion-on-the-slopes","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=9955","title":{"rendered":"1970s Apr\u00e9s Ski Fashion on the Slopes"},"content":{"rendered":"

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\n\tWhen the apr\u00e9s-ski look of the 1950s was still all the talk in fashion, Women\u2019s Wear Daily (WWD) kept its readers up to date in its \u201cThey Are Wearing\u201d column. Staying abreast of the latest trend-setting styles at popular winter resort destinations from Colorado such as Aspen and Vail to Sun Valley, Idaho and Stowe, Vermont, in America, and St.Moritz and Gstaad in Switzerland. For the daily\u2019s editors in\u00a01962, it was the resort town of Sugarbush, Vermont that set the tone for ski fashion in the North, with designer pieces from Pucci topping the list of must-haves for style on the slopes.<\/p>\n

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\t\t\t\t\tSlope fashion in Sun Valley, Idaho, 1974.\u00a0<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tWWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe new generation of skiers that emerge in the 1970s embraced bursts of vibrant color, head-to-toe black, metallics, prints and plaids in the same era when fashion icons, celebrity and socialites mingled with locals at apr\u00e9s-ski hangouts and discotheques. In 1974, WWD photographed actress Janet Leigh and daughters Kelly and Jaimie Lee Curtis, a soon to be star, in Sun Valley.<\/p>\n

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\t\t\t\t\tJanet Leigh (C) Kelly Curtis (L) and Jaimie Lee Curtis (R) in Sun Valley, Idaho, 1975.\u00a0Fairchild Archive\/WWD<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tWWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tFast forward decades later and fashionable ski wear continues to transcend pure functionality, making its way to the runway via luxury ski-wear brands Bogner and Moncler, as well as iconic heritage brands and leaders in outdoor performance wear, Patagonia, Helly Hansen and The North Face. The enduring popularity of the Winter Olympic Games \u2014 taking place in Milano Cortina in 2026 \u2014 and the rise of ski and snowboarding culture inspire the next generation of cold-weather enthusiasts.\u00a0<\/p>\n

\n\tFrom WWD and Fairchild Archive, here is look back at \u201cThey Are Wearing\u201d fashion on the slopes\u2014from Aspen to Vail\u2014in the 1970s.\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

When the apr\u00e9s-ski look of the 1950s was still all the talk in fashion, Women\u2019s Wear Daily (WWD) kept its readers up to date in its \u201cThey Are Wearing\u201d column. Staying abreast of the latest trend-setting styles at popular winter resort destinations from Colorado such as Aspen and Vail to Sun Valley, Idaho and Stowe, Vermont, in America, and St.Moritz and Gstaad in Switzerland. For the daily\u2019s editors in\u00a01962, it was the resort town of Sugarbush, Vermont that set the tone for ski fashion in the North, with designer pieces from Pucci topping the list of must-haves for style on the slopes. Slope fashion in Sun Valley, Idaho, 1974.\u00a0 WWD The new generation of skiers that emerge in the 1970s embraced bursts of vibrant color, head-to-toe black, metallics, prints and plaids in the same era when fashion icons, celebrity and socialites mingled with locals at apr\u00e9s-ski hangouts and discotheques. In 1974, WWD photographed actress Janet Leigh and daughters Kelly and Jaimie Lee Curtis, a soon to be star, in Sun Valley. Janet Leigh (C) Kelly Curtis (L) and Jaimie Lee Curtis (R) in Sun Valley, Idaho, 1975.\u00a0Fairchild Archive\/WWD WWD Fast forward decades later and fashionable ski wear continues to transcend pure functionality, making its way to the runway via luxury ski-wear brands Bogner and Moncler, as well as iconic heritage brands and leaders in outdoor performance wear, Patagonia, Helly Hansen and The North Face. The enduring popularity of the Winter Olympic Games \u2014 taking place in Milano Cortina in 2026 \u2014 and the rise of ski and snowboarding culture inspire the next generation of cold-weather enthusiasts.\u00a0 From WWD and Fairchild Archive, here is look back at \u201cThey Are Wearing\u201d fashion on the slopes\u2014from Aspen to Vail\u2014in the 1970s.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":9956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/9955"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9955"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/9955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/9956"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}