Etro Men’s Fall 2026 Ready-to-Wear Runway, Fashion Show & Collection Review
A tiny rhino head trophy was pinned to Marco de Vincenzo’s lapel on Saturday night, echoing the wildlife theme that inspired his fall menswear collection for Etro.
He displayed the collection on mannequins with the heads of various bird and animal species — which got guests filming like mad — plus a unicorn character to stoke further fantasy.
De Vincenzo had taken inspiration from a landmark 1997 Etro campaign that similarly melded the human and animal, and sought to balance classicism with playfulness, while exalting the house’s reputation for color, pattern and plush textures. “It’s about details and the history of the brand,” he said.
The paisleys were there as silky shirts and fancy dinner jackets, along with robust tweeds in tawny and rust shades for coats and blazers, the lapels of one trimmed with feathers. Even quirkier were deer and owl faces worked onto leather biker jackets, evening blousons and sweaters.
De Vincenzo, still acclimating to the brand after more than three years at the helm, said he rang Kean Etro, the former men’s creative director and a member of the founding family, to learn more about why the company took to animal iconography, which he discovered was a commentary about instinct versus intellect.
“They started writing the codes of the brand, and what Kean for menswear was impressive for me, and very inspiring,” he said.
In Vincenzo’s view, Etro stands for Italian taste with eccentricity, blending bourgeois and formalwear codes in a freewheeling lifestyle direction, hence all the robes and pajama-like garments.
Asked if he had a favorite animal, de Vincenzo insisted he loves them all — and he was stumped when asked which one corresponded to his Chinese zodiac. For the record, he’s a horse, and people born under this sign are generally seen as energetic, independent and adventurous.


