Jenny Packham Pre-Fall 2026 Runway, Fashion Show & Collection Review

A trip to Georgia O’Keeffe’s New Mexico ranch — and an eyeful of her bold, sensual paintings — fueled Jenny Packham’s imagination and got her thinking about color, drape and the artist’s life in the desert.

It’s no wonder this season’s palette was full of saturated color, the rich blue of the night sky, the hot gold hues of the sun and the changing colors of sand, and the earth, as the hours pass as the temperature swings from hot to cold.

“I was looking at O’Keeffe’s colors, her style and the desert sun in winter,” said Packham, who spent a lot of time gazing at the artist’s “feisty, feminist” paintings.

That boldness came through in Packham’s own designs, with strong shoulders on sparkling gowns awash in gold or marine blue sequins; dramatic draping on a backless dress, and deep-V necklines on other red carpet-ready styles. Even a simple, ice white slipdress had a quiet power.

Packham used O’Keeffe’s native landscape and her curving, curling organic images as inspiration, too, adding a silvery sunburst design to the neck of a turmeric-toned caftan; sprinkling tiny gold leaves across a strappy minidress, and adding beaded and sequin vines, or shimmery waterfall designs, to the bodice, shoulders or sleeves of dark gowns.

Packham, a celebrity favorite who also creates exclusive capsules for retailers including Net-a-porter and Mytheresa, said O’Keeffe wasn’t the only inspiration behind these sensual designs.

She said she can feel a shift happening with her clients, who have been seeking sexier designs, “more halter necks, slips, low backs and more flesh on show,” which she’s happy to deliver.