Jewelry Veteran Jaye Thompson Is Launching a Communication Consultancy Firm

SOLITAIRE SETTING: After two decades working for leading jewelers and top London agencies, Jaye Thompson is going solo.

The British executive, who recently exited De Beers London where he was global lead, PR and communications, is launching his own consulting firm named Thompson Communications.

Based in London’s Mayfair, the new company’s services span from advisory in communications and brand building to influence, celebrity and events planning and delivery.

“What I’m going to be doing with my teams and my clients is bring an almost intangible intelligence about how to communicate,” he told WWD. “Having come back to London, I bring back this global perspective. But how we apply it will be nimble and agile. It’s about the swiftness, it’s about flexibility.”

Thompson brings more than two decades of experience to the table. Before his stint at De Beers London, he joined Cartier in 2022 in Paris, where he rose to international director of public relations and influence based.

Prior to that, he spent more than five years at Tiffany & Co. in New York, where he was senior director, global public relations. Earlier in his career, he held various management roles at publications such as InStyle as well as agencies such as Modus, Karla Otto and The Communications Store.

While Thompson’s experience is geared toward jewelry, fashion and beauty in the luxury space, he’s adamant not to be “pigeonholed by his background,” he said. “I am of the world of luxury and I love it but that is not what’s defining my business and scope of work.”

He described his portfolio as companies with “unique stategic and creative viewpoints” in luxury and beyond.

Case in point, the new firm’s first client is Entitled1. Led by publishing world veteran Sam O’Shaughnessy, it is a platform aiming to champion contemporary culture — art, fashion, music and sport — through original editorial content and a curated art sales side.

Key for Thompson is “growth with authenticity” as well as “absolute democracy” in terms of teams as much as clients. “It’s an openmindedness to colleagues and collaborators and to different ways of working,” he added. “It’s incredibly important to me that there is a set of diverse opinions in my business that challenges me to think differently and work differently.”