Gabriela Hearst Launches Tailored Bespoke

“I always say you’re never too dressed up or too undressed with a suit,” Gabriela Hearst told WWD on Monday. In keeping with the growth mode she finds her brand in, the designer launched new made-to-order suiting offering, Gabriela Hearst Tailored Bespoke, across all its flagship boutiques in London, New York and Los Angeles.

“It’s our fastest-growing category in ready-to-wear, with 70 percent growth versus 2024; it more than doubled in between 2023 and 2025, with sell-throughs of 70 percent to 80 percent and above,” Hearst said of her growing suiting business, and high retention rate of loyal clientele. Suiting accounts for 24 percent of the brands ready-to-wear sales year-to-date, 65 percent of retail revenue and 42 percent of online business is from returning customers.

“People want things that are special and different, especially when you see this industrialization of luxury,” she said of the new Tailored Bespoke program, which expands her brand’s pillar of tailoring for both men and women.

“For some clients, we do full on tailoring suits. They’d come to us regularly because we’re actually good at this. Then we realized that we we should expand it to all our clients — we have a very loyal client base. It’s remarkably high, so it felt like it was a natural thing to do,” Hearst said. “The idea of individualization and product that is not available everywhere. It felt natural and there was this appetite from our clients.”

The offering allows clients to create customized tailoring from 12 of brand’s bestselling silhouettes, with the ability to select custom details — including buttons and personalized embroidery inside each piece — and fabrications from leather-bound swatch books of curated options. The designer explained that while the brand has a “preferred matching” of these silhouettes, such as the double-breasted Angela blazer with the Vesta pant, clients will also be able to curate their perfect pairings.

Additional silhouettes include the Rhein, Norman and Francisco pants; Leiva and Gavin blazers, and the Coleridge vest. Men’s styles include the Sebastian pant, Stevie pant, Irving jacket and Nico blazer. In addition, fabrications includes signature, specialty sustainable materials such as sportswear wool (100 percent virgin wool), solid suiting (virgin wool, silk and linen) and cashmere corduroy (100 percent cashmere), which are available in an array of 20 different colors. Button options include leather and tiger’s eye, leather and wood, tonal fabric and rose-gold hued metal. In the future, Hearst said she plans to incorporate additional bestselling materials and silhouettes.

Each style is crafted in Italy, and the Tailored Bespoke process takes about two months from the initial appointment and sartorial decisions to the final fitting in the boutique. Furthermore, each piece can be customized to be lined or unlined and will be available in sizes 34 to 50 for women and 44 to 58 for men, with prices starting at $4,550.

“They’re the proven successful shapes for all our different clients of all different body types,” she said of the styles. “It’s what they feel most comfortable with. Usually, our client would know which is their preferred shape. Here, they’re able to do special colors and things that they don’t have in their wardrobe,” Hearst said.

Currently, the top six styles accounting for 70 percent of the brand’s suiting category’s total sales include the Angela blazer (22 percent), Vesta pant (16 percent), Rhein pant (10 percent), Leiva blazer (9 percent), Mairi blazer (6 percent) and Lanthe pant (6 percent). In terms of fabric, solid suiting accounts for 28 percent of the category’s total sales, followed by sea island corduroy (13 percent) and sportswear wool (10 percent).

“We’re already having appointments in L.A.,” Hearst said of the new in-store program and strong retail team.

Beyond the boardroom and travel needs of her female clientele — the majority of the business — the Tailored Bespoke program will enable the brand to create custom options for special events, such as weddings, as well as men’s tailoring within its growing menswear business.

“One of the biggest compliments we always get is, “I felt so strong in your suit,” and that makes me so excited,” Hearst said. “A suit is extremely empowering, especially for women.”