Success Stories

Vespa Drops Summer 2025 Fashion Capsule Collection with Western Whiffs

Vespa wants its fans to vroom around in its fashion this summer.

The brand is debuting a summer edit capsule collection of ready-to-wear and accessories, its third, as part of its lifestyle project introduced last year.

Befitting its globally recognized image as the preferred means of transportation for Italian on-the-road holidays, Vespa is reinterpreting a range of summer wardrobe staples with a whiff of Western influences.

The lineup includes a bowling shirt bearing a wheat spike motif; shrunken cable-knit vests and barn jackets; denim cargo-pocketed miniskirts; a loose-fit leather bomber jacket; a casual suit, and Western-nodding chaps, among other items. Accessories include a Fedora hat, ribbon belts with a V-logo buckles, kerchiefs and charm necklaces.

The collection — retailing at between 90 euros and 1,900 euros — is available on the Vespa website dedicated to the lifestyle project and will exclusively make its retail debut at the Vespa pop-up shop inside Florence’s Rinascente department store to run June 3 to 23.

The Vespa Summer Edit 2025 collection.

The Vespa Summer Edit 2025 collection.

Courtesy of Vespa

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