Tanner Fletcher Debuts Wedding Capsule with Etsy

Before getting their own fairy-tale ending, affianced designers Tanner Richie and Fletcher Kasell are helping others live “Happy Ever After,” tapping three independent Etsy sellers for an exclusive wedding capsule of the same name.

The eight-piece collection, including ties from HandsomeandLace ($100 to $150), veils from Whichgoose ($300 to $800) and customizable invitations from UTWOStudio ($15 to $35 per invite), launches online Wednesday in tandem with Tanner Fletcher’s second New York Bridal Fashion Week show at St. Bartholomew’s church. It will also be available two days later at the brand’s first wedding expo, open to members of the public with early registration. 

According to Kasell, he and Ritchie are antique addicts always scouring Etsy for gems, so when the time came to start planning their nuptials, the online marketplace was a natural first stop for inspiration. “There’s really two ways people can plan a wedding: either you’re using a planner and kind of hands-off, or you’re handcrafting everything yourself,” he said. “I think we really lean into that. We’re really scrappy.” 

Indeed, Ritchie and Kasell produce their own events, though Etsy did pitch-in for spring 2026’s “Re-decorating” runway performance to tease their homeware collaboration. The designers ultimately wanted to repeat the project, this time slanted toward weddings, as brides and grooms account for 50 percent of Tanner Fletcher’s direct-to-consumer business. “It’s definitely big for us and something we want to keep investing in,” noted Kasell.

As for the “Happy Ever After” theme, Whichgoose founder Emily Suidikas is to thank. Ritchie and Kasell had pinned her Cinderella veil embroidered with the phrase to their Etsy favorites list before reaching out with the idea to partner. Together with HandsomeandLace and UTWOStudio, the trio of makers adapted Tanner Fletcher’s signature bows, rosettes and lace according to their individual specialties.

This Etsy chapter is only but a preface to the whimsical story Ritchie and Kasell are writing for the season, which hearing Kasell explain it, sounds straight out of a Walt Disney cartoon circa 1950: “We really wanted to turn the classic fairy tale into something a bit more modern.”

Asked how he and Ritchie plan to top last year’s show that ended in a guerrilla marriage ceremony, he said this one will unfold “like a mini ballet….I feel like the wedding segment can be a little stale, so Tanner Fletcher always likes to do something that hasn’t been done before.”