NY Model Hires Trio of Executives From Wilhemina to Expand Male Modeling Division

NY Model Management is bolstering its menswear roster.

The agency, created 30 years ago by Heinz Holba as a sister brand to his LA Model business, has brought a trio of menswear-centric executives from Wilhemina into its fold.

Matt Trust, Gene Kogan and Jessica Rosenberg have joined New York Model to take its men’s division to the next level. Trust and Kogan had been recruited to Wilhemina from DNA Models six years ago to direct its men’s board. Rosenberg was already on board when they joined.

“The three of us have spent decades focused on building long-lasting and profitable careers. So naturally we jumped at the opportunity to bring those skills to an agency which has an immense amount of respect throughout the global fashion industry,” said Trust, who added that he started his career at NY Models 27 years ago. “There is something almost poetic about landing back here.”

Karine Roman, vice president of NY Model, said, “NY Model Management has always strived to provide the best service to our models and clients. We can’t create these kind of results without the most committed and outstanding agents. Matt, Gene and Jessica are known to comprise one of the strongest men’s team to be assembled in our industry. Naturally, adding three of the best agents in New York City was an easy decision when presented with the opportunity.”

She said that NY Model has had a male modeling division since the business was launched and the division is “definitely growing.” She said adding the trio to the mix was “a great opportunity for us to provide a safe home to those agents and keep growing.”