M&S launches Japanese inspired ‘game-changing’ sweet sando

Marks & Spencer has launched a dessert sandwich filled with strawberries and cream.

The “game-changing” limited edition Red Diamond Strawberry & Creme Sandwich is filled with the fruit and light whipped cream cheese on fluffy sweetened bread, the retailer said.

M&S said its latest creation was inspired by Japanese “sweet sandos” or fruit sandwiches.

M&S said: “Inspired by the Japanese sweet sandos, recently spotted popping up in London’s trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich.

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“With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience.

“From alfresco lunches, afternoon tea at home, summer picnics, courtside snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever.

M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s.

The retailer’s food halls have sold four billion sandwiches to date.

Earlier this month the company reopened its website to shoppers after it was forced to halt internet orders in April following a damaging cyber attack.

The retail giant said shoppers are now able to buy a selection of its best-selling fashion ranges and new products for home delivery to England, Scotland and Wales.

In a statement published on social media, M&S managing director of clothing, home and beauty John Lyttle said: “More of our fashion, home and beauty products will be added every day, and we will resume deliveries to Northern Ireland and Click and Collect in the coming weeks.

“Thank you sincerely for your support and for shopping with us.”

It followed a major cyber attack in April that has seen the group face heavy disruption.

M&S halted orders on its website over the Easter weekend, and was also left with some empty shelves after being targeted by hackers.

Customer personal data – which could have included names, email addresses, postal addresses and dates of birth – was also taken by hackers in the attack.

M&S revealed last month that the hack was caused by “human error”, and would cost it around £300 million.