Giorgio Armani Brings Mare 2025 Pop-up Party to Shelter Island

Giorgio Armani has touched down on Shelter Island — and threw a party to kick off its pop-up.

The latest stop on a tour that so far has spanned Sardinia, Cannes and Capri has culminated in a pop-up for the Giorgio Armani Mare 2025 collection at Sunset Beach on Shelter Island.

The last stop kicked off with a cocktail party Thursday that drew guests including Mamie Gummer, André Balazs, Tracy Margolies, Candace Bushnell, Rowan Henchy, Melissa Wood-Tepperberg, Linda Fargo, Maximilian Eicke and Irina Kro Eicke, Paolo Riva and Rickie de Sole. The pop-up runs from Friday to Aug. 3.

As reported, locales welcoming the brand saw a handful of different elements, such as gray and turquoise tropical patterns. In Italy, those were complemented by Armani/Dolci ice cream carts and a Spotify playlist curated by producer DJ Emmanuelle.

For the Sunset Beach finale, the beachfront, game room and façade got the tropical palm treatment, which “gives the essence of the Giorgio Armani Italian summer,” said the brand.

The collection is available both in select Giorgio Armani boutiques, on the brand’s website, and in resort boutiques across Tuscany, Cannes, Saint-Tropez and Spain’s Costa del Sol.

Though vacation-minded in aesthetic, the collection isn’t without substance. It marks the third year that Giorgio Armani has supported One Ocean Foundation, with a specific emphasis on the “Blue Forest” initiative to protect Posidonia oceanica, a plant called the “lung” of the Mediterranean.