Miles Caton & Lucky Blue Smith Appear in Amiri’s New Campaign Films

Amiri has released a series of short films for its fall 2025 campaign.

Shot on 35mm film by director Todd Tourso and cinematographer Drew Daniels, whose credits include “Anora,” the project “Hollywood Noir” features musician, actor and “Sinners” breakout Miles Caton, model Lucky Blue Smith, actress Inde Navarrette and actor Keith William Richards.

“Hollywood is for dreamers — so for this campaign, we created our own dream of the city at night, a cinematic fantasy of Hollywood in homage to the films that have inspired our perceptions, our imaginations, our dreams,” founder and creative director Mike Amiri said in a statement. “Starring iconic Amiri heroes and heroines, it’s a vision of the city forged in nostalgia, but reflecting today.”

Amiri, who launched his label in 2014 in his native Los Angeles, has always drawn inspiration from his hometown. For the pre-fall 2025 campaign, he captured an idealized, sun-drenched summer in L.A. Now, with “Hollywood Noir,” he turns to the city after dark.

Set at The Hollywood Roosevelt hotel on Hollywood Boulevard, the fall [collection] is featured throughout, showcasing 1970s tailoring, embroidered evening gowns and tuxedos, the actors play “a heightened version of themselves, adopting their own persona as a new unique character,” according to Amiri.

“The palette of the fashion informs our view of Los Angeles, a lens through which we view the cityscape — literally coloring our view,” notes the brand. “And each character, in turn, has their own distinct fashion, a defined style — from slick men’s tailoring with a languid Seventies silhouette, to sparkling embroidered crochet evening gowns, to embroidered velvet bomber jackets and glistening embroidered tuxedos. Every piece has meaning, expresses feeling.”