Versace Taps Joseph Quinn, Aimee Lou Wood For First Campaign Under Dario Vitale

FIRST LOOK: British actors Joseph Quinn and Aimee Lou Wood are among the talents appearing in Versace’s newest advertising campaign, the first conceived under the creative direction of Dario Vitale.

Dubbed as the Greca campaign and spotlighting sunglasses and optical frames featuring the brand’s signature Greca motif on the temples, the images were photographed by duo Anuschka Blommers and Niels Schumm and conceived as a series of individual portraits.

In addition to Quinn, who is set to star in the highly anticipated “The Beatles” four-part biopic due for release in 2028, and Lou Wood, the BAFTA-winning actress known for her roles in popular series such as “Sex Education” and “The White Lotus,” the cast styled by Leopold Duchemin also includes British Ugandan DJ and producer Josh Caffé; South American composer Ouri; Texan bodybuilder Wesley Glouchkov, and New York City line cook Giovanni Luciano, who recently appeared also in Addison Rae’s “Times Like These” music video.

Released on Wednesday, the cinematic images come with a script by British director Luna Carmoon. The narrative is titled “Room Six” and set within a highway motel room. It builds on the sexy direction Vitale charted with his debut show at Milan Fashion Week last month, as the scene detailed in the script opens with the line: “It’s all hot ‘n’ slow, it’s the summer of who knows, what goes, all we do know is these two have been yearning for their bodies to touch.”

Following Versace’s spring 2026 show — which was one of the most divisive debuts of the season with online commentators split between praise, moderate interest for Vitale’s unorthodox take on the brand’s sex appeal and those who are already nostalgic about its old tropes — Vitale headed to London earlier this month for the Albies, joined by chief brand ambassador Donatella Versace and chief executive officer Emmanuel Gintzburger.

The annual event hosted by Amal and George Clooney, together with Versace as part of the brand’s ongoing partnership with The Clooney Foundation for Justice, saw international figures across human rights, business, entertainment, fashion and tech converge to honor those who enact change worldwide, advocating for equity, equality and human rights.

Quinn and Carmoon were among the guests in attendance, along with the likes of Bianca Jagger, Shailene Woodley and Russell Tovey, to cite a few. 

Versace’s eyewear is licensed to Luxottica Group. The partnership between the two companies dates back to 2003 and was renewed with a 10-year agreement in 2020, as reported.