Entrepreneur and Author Bill Rancic Named Ambassador for Collars & Co.

Collars & Co. is stepping outside the sports arena for its latest ambassador.

The Maryland-based menswear brand has named Bill Rancic as its latest partner. Rancic, best known for winning the inaugural season of “The Apprentice,” is an entrepreneur, author, television personality, restaurateur and motivational speaker.

Other Collars & Co. ambassadors have included golf legend Sir Nick Faldo, sports commentator Joe Buck, former professional football player Tiki Barber, three-time pro bowler and NFL analyst Greg Olsen, and seven-time NASCAR Cup Series champion and co-owner of Legacy Motor Club, Jimmie Johnson. The company is also the official licensee and performance dress shirt of the Arrow McLaren IndyCar Team. 

In his role as a Collars & Co. ambassador, Rancic will speak to the company’s mission to combine style, comfort and functionality. He will appear in digital and print campaigns, at brand activations and special events.

“Collars & Co. isn’t just about clothes,” said Justin Baer, founder and chief executive officer of Collars & Co. “It’s about making dressing well feel effortless and Bill exemplifies this. He always looks sharp and never compromises on ease and performance. That’s exactly the kind of ambassador we envisioned.”

“I’ve always believed that success is in the details,” said Rancic. “Clothing is one of those subtle details that can shift your mindset. When I was first introduced to Collars & Co., the collection immediately resonated with me. Beautifully crafted clothing that doesn’t sacrifice on style or comfort. I’m proud to partner with a brand that can take me effortlessly from the boardroom to a casual day out with my family.”